The WTBTS is demonstrating the attitude of someone who has a 'could care less' mindset...James 2:15-17 describes such one in the following way:
"If a brother or a sister is lacking clothing and enough food for the day, yet one of you says to them, “Go in peace; keep warm and well fed,” but you do not give them what they need for their body, of what benefit is it? So, too, faith by itself, without works, is dead."
Then too, considering how much money the organization has at its disposal for helping those in need...there is this in 1John 3:17,18
"But whoever has the material possessions of this world and sees his brother in need and yet refuses to show him compassion, in what way does the love of God remain in him? Little children, we should love, not in word or with the tongue, but in deed and truth."